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Google's Big Announcement


A few weeks ago, Google announced a major change they will soon be making to their search algorithm.  You can read the official announcement here.  Perhaps the most important statement is the following:

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

Why is Google making this change?

Approximately 1/3rd of web browsing is now done on mobile devices.  Studies have shown (and intuition tells us) that consumers using mobile devices have a much better experience on websites that provide content formatted for mobile devices. Google wants to provide the best search results possible for its users, so they will soon use the mobile-friendliness of a website as a major factor in their search rankings.

This announcement is nearly unprecedented for Google.  Typically, Google makes very sparse and vague comments on indicators they incorporate in to their search results.  The comments they do make are nearly always after the fact.

Will My Site be Impacted by these Changes?


Step 1

Does your site look similar on a mobile device to this one?
(Not sure? View it on a mobile phone or click here and enter the URL for your website)



Step 2: If YES

The good news is that Google views your home page as mobile-friendly.  With that said, you may want to consider a Responsive Website.  A Responsive Website will:

  • Bring your website in line with Google's recommended configuration. See Google's recommendations here.
  • Help all of your web pages rank well--not just your home page.
  • Make all of your website content easily available on a mobile device instead of just product and class content.
  • Provide a modern look and feel for your website on computers, laptops, tablets, and phones (and anything else that can view a website).


If NO

You may want to consider a Responsive Website.  A Responsive Website will:

  • Make Google view your website as "mobile-friendly".  This will help it rank much better for searches done on mobile devices (nearly 1/3rd of all searches are done on mobile devices), and will likely help it in the search rankings for other devices.  A responsive site is Google's recommended configuration. See Google's recommendations here.
  • Help all of your web pages rank well--not just your home page.
  • Make all of your website content easily available on a mobile device instead of just product and class content.
  • Provide a modern look and feel for your website on computers, laptops, tablets, and phones (and anything else that can view a website).



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